Google search com topics explored
It is a known fact that some keywords are more popular than others but are also being sought more competitively in web page rankings. A good keyword strategic approach would be to use the other alternative keywords, not so popular but giving an assured web page ranking. There is a very close similarity between keywords and movie stars. Both have finite longevity in public memory. The star of today be forgotten tomorrow, a case exactly similar with that star keyword which is no longer relevant.