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Moving and storage implies two aspects. The first part involves physically moving the domestic belongings from one place to another. The concept of storage, a relatively new phenomenon, arose out of an awareness that people required time to find a house at the new destination and thus a place to store away their belongings. These companies therefore began to offer the value added service of storing away the customer's belongings in secure company owned warehouses. With the myriad of choices available, a customer now needs to choose with care.